Effective Date: March 28, 2023
When you visit the Website, we automatically collect certain information about your activities ("Website Usage Information"). We use the information we collect to enhance your visit to the Website and to provide you with information tailored to your needs.
Website Usage Information is information about how our visitors use and navigate the Website. This includes, for example, the number and frequency of visitors to each web page, the length of their stays, the type of browser each visitor is using to view the Website (for example, Internet Explorer, Firefox), the type of operating system each visitor is using, (for example, Windows, macOS), the domain name of each visitor's Internet service provider, the location data such as the visitor’s IP address, the address (or "URL") of the Website that the visitor came from before visiting the Website, which pages were visited on the Website, what was clicked on, and certain other available information. An IP address is a number that is automatically assigned to your computer whenever you access the Internet, which our web servers use to identify where to send the information your computer requests. When you request pages from the Website, our servers log your IP address as well as information about your activities on those pages. To collect this Website Usage Information, the Website and any emails sent to you by the Website (or otherwise by Latch) may utilize cookies, web beacons, embedded scripts, device and activity monitoring, chat automation and/or transcription, session replay, or similar technologies.
A web beacon is a small, often invisible, graphic element included in a web page or email. It allows the party that set the web beacon to monitor and collect certain limited information about the viewer of the web page or email message (such as the type of browser downloading the web beacon, the IP address of the computer that the web beacon is sent to and the time the web beacon was viewed, as well as the URL of the page the web beacon comes from). We may use web beacons for many purposes, such as to count visitors to the Website, or to monitor how visitors navigate the Website, and we may include web beacons or similar technologies in emails in order to count how many emails (or particular articles, links, etc.) we sent were actually opened.
A pixel is a tiny image that may be embedded within web pages and emails, requiring a call (which provides device and visit information) to our servers in order for the pixel to be rendered in those web pages and emails. We use pixels to learn more about your interactions with email content or web content, such as whether you interacted with ads or posts. Pixels can also enable us and third parties to place cookies on your browser.
An embedded script is programming code that is designed to collect information about your interactions with the Website. It is temporarily downloaded onto your computer from our Web server or a third party we work with, is active only while you are connected to the Website, and is deleted thereafter.
For more information on cookies, go to www.allaboutcookies.org.
In this Notice, we refer to cookies and similar technology collectively as “cookies.”
We may use information collected from our cookies to identify user behavior and to serve content and offers based on your profile, and for the other purposes described below, to the extent legally permissible in certain jurisdictions.
In other cases, we can associate cookie information (including information from cookies placed via our advertisements on third party sites) with an identifiable individual. For example:
- If we send you a targeted email which includes web beacons, cookies or similar technologies we will know whether you open, read, or delete the message.
- When you click a link in a marketing email you receive from Latch, we will also use a cookie to log what pages you view and what content you download from our Website, even if you are not registered at or signed into our Website.
Some cookies, web beacons and other tracking and storage technologies that we use are from third party companies (third party cookies) to provide us with web analytics and intelligence about our Website which may also be used to provide measurement services and target ads. These companies use programming code to collect information about your interaction with our Website, such as the pages you visit, the links you click on and how long you are on our Website. This code is only active while you are on our Website.
Cookies and Similar Technologies We Use
Most Internet browsers permit you to limit or remove cookies that are associated with that browser. Learn more by consulting your browser’s settings. However, if you block or clear cookies on your browser some of the features and functionality of our Website may not be available to you or may not operate as intended. If you disable cookies, note, however, that we will still need to set a cookie on your device to remember your cookie preferences when you visit our Website again from a single browser.
At the moment, it is technically impossible for you to synchronize your settings between your browsers and your devices (e.g., your computer and your smartphone). You must set them on each browser/device that you currently use and each time you use a new browser or device.
Additionally, you can adjust your cookie settings at any time by clicking here: Cookie Settings. As a California resident, you can also use that link to opt out of the sale or sharing of your information, as these terms are defined under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, CCPA).
Changes to this Notice